Our Services
We are Breadcrumb Digital and we’re here to help put your business on the map. Our team of creative, young, and tireless designers, writers, and analysts is a veritable digital marketing powerhouse ready to work with you to take your venture to greater heights.
Specialising in digital marketing with a focus on Search Engine Optimisation (SEO), Social Media Management (SMM), and Pay Per Click (PPC) advertising, we offer the expertise to craft and curate a stellar online presence for your brand. Whether you’re a startup hoping to break through ceilings and disrupt markets, an established brand looking to grow its audience and try new things, or anything in between we have you covered.
From full-scale online marketing campaigns to shoestring budgets, we promise to put our best foot forward to help you succeed and to grow with you. Here at Breadcrumb Digital, we capitalise on data as efficiently as possible to bring you the results you want to see faster than you can say “SEO”.
No marketing effort should be unplanned. Campaigns are curated to drive potential customers to a company’s social profiles/website. These destinations have to have the relevant information to convert these customers.
Digital Strategies outline exactly the who, why, when, how and what of all our campaigns.
- Who are we targeting?
- Why are we targeting them?
- When should a campaign start?
- How are we reaching the target audience?
- What are we showing them?
Our ideation team researches every aspect of an online marketing campaign while our data science team builds and devises a strategy that gives a detailed plan for content creation, posting and conversion.
There’s no getting away from it – to get your business to flourish on a dime there’s no better tool than social media.
Social Media has created the perfect arena for companies and brands to interact with their audience. Leveraging this medium to deliver quality content to drive engagement is the core focus of our Social Media Management team at Breadcrumb Digital.
From Facebook to LinkedIn to Youtube to Instagram our team of content writers, graphic designers and analysts are here to develop your online persona creatively and tirelessly. Social media is our bread and butter and it’s yours too.
There’s only one way to be everywhere at once – pay per click marketing (PPC). You’re no longer limited by the location of your billboard or even the cost of one. With a PPC based marketing strategy you can make sure your business is present all across the internet – the most valuable real estate there is.
We comb the data to figure out exactly where you need to be and get your advertisements to the places that matter. We use various data science techniques to asses the quality of an ad campaign from the creative and caption to the targeting to provide a personalised experience to your audience.
Every client gets their own custom algorithm that drives the campaign. All with the focus to maximise the ROAS (Return On Advertising Spend). While industry average is 3-4x ROAS, Breadcrumb Digital drives campaigns that provide 5-10x ROAS on average and up to 100x ROAS.
Search Engines dominate our lives. At Breadcrumb Digital we are constantly watching and adapting to how Search Engines such as Google and Bing are revising their algorithms to ensure your company is always at the top of search queries.
Our comprehensive analysis of your website will identify the issues we need to solve. Our in depth keyword analysis provides us the focal points to target when writing top ranking content. Finally our continous monitoring ensures no matter what changes Search Engines make to their alogrithms your website remains at the top spot for the right keyword searches.
A company’s brand is the image they show to the world. We at Breadcrumb Digital understand how crucial developing a set of great Brand Guidelines is to marketing.
Our branding team spends time with clients to understand their business as well as they do. This knowledge is then channeled into creating the perfect image to showcase to the right customers.
These guidelines are unique to the company and whichever marketing agency the company chooses to work with in the future will be able to refer to these guidelines and continue where the previous agency left off.
Content is the new cash. Every business needs to create content that reflects the brand and its customers to create engaging and powerful stories.
At Breadcrumb Digital we have curated shoots from small reel productions to TV ads. Our ideation team creates concepts working hand-in-hand with our amazing design and production teams that bring together business goals and aesthetics.
With over 10,000 photos taken and over 50,000 hours of video captured the experience of our shoot and production team is unparalleled. We believe in the perfect shot and are ready to go to the extremes to get it.
